As a business owner, you want to promote your business to as many people as possible and gain more sales. However, how can you do this without going out of pocket? Promotional products are the perfect way to achieve this, and GoPromotional branded merchandise has the best and most unique assortment of branded merchandise available today.
Find out why promotional products are so beneficial to your company by reading the following post from our blog!
What is a promotional product?
A promotional product is any gift that can be used for both advertising and marketing. The purpose of promotional products is to increase sales and awareness of a business, brand or organization.
These goods can feature your logo or message on them, making them excellent tools to advertise your company through word-of-mouth. A number of different types of merchandise can fall under this category, including pens, mugs, T-shirts and water bottles among many others.
Types of Promotional Products
At first glance, choosing promotional products can seem like a daunting task. With so many types of merchandise to choose from, where do you even begin? Fortunately, most companies break down their product offerings into several main categories that offer some guidance in your search.
Here’s a list of some of these items and why they are best to promote your business.
- Personalized items: There are a number of promotional products that can be personalized with your business’ name and logo, including pens, mugs, shirts and bags. These items are great to give out at events or as prizes to customers who refer new clients to you. They’re also useful as giveaways at trade shows where attendees will likely take them home and use them on a regular basis. The best part is that they don’t cost much more than non-personalized versions of these products.
- Customized items: If you want something that stands out even more than a personalized product but don’t want to shell out too much cash, customized merchandise is an excellent choice for you! This type of item allows you to get creative and really make your business stand out from others. For example, if you run a bakery, why not give away custom cookie cutters? Or if your business offers landscaping services, how about some custom-made yard signs? These are just two examples of many different types of customizable products available online.
- Imprinted items: Another popular category of promotional products is imprinted merchandise, which includes things like pens, flashlights and keychains that can be customized with your logo or message on them. Imprinted items are a great way to get people thinking about your business every time they use one of these items, especially if it’s something they use often like a flashlight or pen.
- Decals and stickers: Many companies also offer promotional stickers and decals that you can put on your car or truck to help advertise your business while you’re out in public. These types of items are inexpensive but effective because most people will see them regularly as they drive around town, making them an excellent choice if you want to promote yourself without spending too much money!
Where can you get promotional products from?
The range of promotional products you can purchase online is phenomenal, but it’s also important to remember that getting your business doesn’t have to be solely online. Many businesses will work with a local supplier or you might find something suitable through your local chamber of commerce.
The point is, no matter where you go, it’s important to research and make sure that whoever you get promotional products from has an understanding of what your brand stands for so that those who receive your giveaway end up spreading goodwill about you instead of alienating potential clients or customers.
When should you use them in your marketing strategy?
When it comes to business promotion, many entrepreneurs overlook promotional products and instead use things like pens, writing pads and flash drives to promote their company. While these items can be useful tools in promoting a company’s brand, they aren’t nearly as effective as promotional products.
Why? Because people love receiving cool stuff! Companies that incorporate branded merchandise into their marketing strategy will see a sharp uptick in interest with very little effort on their part.
The benefits of using promotional products in marketing
When it comes to marketing your business, there are lots of options available. From billboards to magazine ads and everything in between, there are plenty of ways to get your name out there. But promotional products give you one thing that other types of marketing campaigns can’t: touch-points with potential customers who might not even be aware you exist.
Imagine a customer receiving a free branded cup at a car dealership or some new pencils at an office supply store – both places where they might have gone had someone not handed them something. The more people that see your brand, even in such small doses, the better chance you have at generating more interest in your business and driving sales down the road.
Conclusion
In conclusion, I believe that promotional products can be a great way to promote your business. Having branded merchandise is inexpensive and very effective. It gets your name out there and makes you look professional when you hand it out to potential clients.
You don’t need thousands of dollars to make a good impression on someone. All you need is a little creativity and some awesome branded merchandise!
