Today, it’s almost impossible to find anyone without a mobile phone. With the penetration rate of smartphones growing steadily every year, there are now more than 4 billion people using mobile devices as their primary means of communication. This presents marketers with a unique opportunity to reach their audience at scale – and that’s where WhatsApp comes in. Since it launched in 2009, the app has grown to have over one billion users worldwide. It’s also the most popular messaging app in many countries, including India, Indonesia, and Nigeria. With so many users on WhatsApp—not to mention its high level of privacy and its ability to send messages without an internet connection—it’s become a prime target for brands looking to advertise their services. Here’s why you should also consider using WhatsApp marketing as your primary means of reaching your audience.
WhatsApp Marketing Tools to Boost Your Brand’s Engagement
Did you know that most brands see a greater response rate from their customers when they use WhatsApp instead of SMS or any other means of contact? That’s because the app is extremely popular among users, and a majority of people keep the app on their devices for a long time. Even better news: WhatsApp has over 1 billion monthly active users as of January 2018. That’s almost one-fifth of the world’s population using the same messaging service — and that makes it an excellent place to focus your marketing efforts.
We introduce you to best useful WhatsApp marketing tools that will supercharge your brand’s engagement with potential customers.
- WAPlus – A Free WhatsApp CRM Tool
In addition to providing a wide range of WhatsApp CRM tools and features, WAPlus is the most powerful WhatsApp CRM tool and extension that is available on WhatsApp. Among the features included are conversation management, WA network senders, unlimited message senders, auto reply, quick reply, notes in chats, reminders, and checking WhatsApp status, among others. Utilize WAPlus to reach as many customers as possible in the shortest time possible. The transaction rate of your business will double overnight!
- WAPlus Sender – Free WA Auto Sender for Bulk Message – WAPlus
WhatsApp sender is the best WhatsApp marketing software and automation tool to send WhatsApp messages without saving numbers. With WA Sender, you can send bulk WhatsApp messages to all your contacts, including those not saved in your address book, with just one click.
It’s the most effective way to reach many of your audience
While more and more people are using social media, it’s important to remember that not all of your audience members are on any specific platform. A significant portion of your potential customers may use WhatsApp instead of or in addition to other apps, making it a prime candidate for targeting your ads. WhatsApp also has a significantly younger user base than any of the other major messaging apps like Facebook Messenger. This means that it’s a great place to reach audiences that are most likely to respond to incentives like discounts and promotions.
It’s highly customisable
One of the most attractive features about WhatsApp is that it allows for a high level of customization. This means you can change the colour of your branding, add in your logo, or even create a new WhatsApp account that’s separate from your primary account. Any changes made to your branding will remain intact as users move from platform to platform. This high degree of customisation means that you can easily adapt your messaging to fit your audience. You can also change the way you advertise your product or service without having to completely redesign your brand identity.
It uses a simple ad format that’s easy to understand
With many social media platforms, you’ll need to create an intricate ad campaign that tells a complex story. While this may be effective for some brands, it’s not easy for every business to understand. In some cases, creating an ad campaign with a complex message is counterproductive. However, WhatsApp marketing comes with a simple ad format that any user can easily understand. Since you can select from a number of different templates, the ads will be clear and easy to read. This means that your messaging will be extremely effective.
WhatsApp is popular because it has high privacy standards
One of the biggest concerns for businesses advertising their products and services on social media is privacy. People are increasingly suspicious of apps like Facebook and other social media platforms. This means that people are less likely to accept ads on their feeds. Thankfully, WhatsApp ads are delivered directly to a user’s inbox. There’s no chance that your ad will be shared anywhere else, and you won’t have to worry about it being seen by people who are not interested in your business.
It will only get more popular in the future
As people become more concerned with privacy and data protection, they’ll be looking for new messaging apps that they can trust. WhatsApp has worked hard to earn their users’ trust, and it will only become more popular in the future as people begin to migrate away from competitors like Facebook Messenger. If you’re an entrepreneur who’s interested in reaching your audience with an effective marketing strategy, WhatsApp is a great place to start. Its high adoption rate and easy-to-understand ad format make it a great choice for brands of any size. It’s only going to get more popular in the future, making it an excellent long-term investment for your marketing strategy.
WhatsApp is more popular than ever, and it’s only going to get more popular in the future. This is the best platform for sending marketing messages to your audience, and it’s only getting more effective as time goes on. Whether you’re a B2B company or a B2C company, you need to be on WhatsApp and you need to be using it effectively.