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Understanding Etsy SEO and Keyword Planning

The Etsy marketplace ranks alongside Amazon, eBay, and Walmart as one of the most popular online shopping platforms. You may quickly start an Etsy store with only a few clicks. But starting a business doesn’t guarantee you’ll start making money and attracting traffic to your store. You need customers to find your handcrafted goods on Etsy to sell them. That is where the significance of Etsy SEO is relevant. The visibility of your product will rise if you concentrate on improving your Etsy listings and proper EtsyHunt. More views convert into more sales.

Importance of Etsy SEO

One of the most baffling questions for sellers is how to improve etsy SEO. Etsy SEO’s well-planned strategy enhances your shop’s and its products’ visibility in search engines like Google and within the Etsy search bar. Etsy sellers need a basic understanding of SEO best practices to optimize their shops for search and put their products in front of more potential customers. SEO may be tricky significantly since search engines continually change how they search. By understanding the nitty-gritty of Etsy search, you may enhance your ranking in search results, the criteria it considers when ranking listings, and the steps you need to do.

Etsy Search

Two actions are performed by the algorithm when a customer searches to decide the outcomes they view. Although these are complicated aspects, knowing how to impact them can enable you to attract more customers to your store.

Query matching

Query matching refers to how well a user’s search term corresponds to Etsy’s inventory listings. Etsy searches through listings’ titles, tags, categories, and qualities to discover the best match when a customer enters a search phrase. Etsy analyzes the following to do this:

  • Titles
  • Tags
  • Categories
  • Attributes


Following query matching, Etsy ranks all the matched listings according to how likely each buyer is to make a purchase. Etsy considers the following rating parameters during this phase:

Relevancy: Etsy determines how closely a listing’s title, tags, categories, and qualities match the buyer’s search by examining these factors. You rank higher the closer the match is.

The Listing quality score: The “listing quality score” is a metric developed by Etsy based on a listing’s conversions. The listing score—and ranking—increase with the conversion rate.

Listing Age: Newer listings temporarily receive a minor ranking bump. Depending on the volume of searches for the goods, this increase may last a few hours or days. As a result, Etsy can better identify how customers engage with each listing, which affects the listing quality score.

Customer and market experience score: Each business gets a score that influences its position based on customer feedback, how comprehensive your shop’s About section is, and any unfavorable comments.

Shipping costs: Because delivery costs significantly impact users’ purchasing decisions, Etsy gives preferential search placement to shops that offer free shipping or a free-shipping assurance to customers in the United States.

Shop location: Local products are given a little greater prominence in search results in the EU, Australia, and Canada because of the seller’s site. Searches conducted in other countries don’t take location into account.

Shopping preferences: Individual shoppers can also tailor search results. The things Etsy displays to customers are those they are most likely to buy after learning about their interests.

Context-specific ranking (CSR): Using context-specific ranking (CSR) technology, which evaluates what customers are interested in to display their products more likely to buy.

Essentials of Etsy SEO

By figuring out the following principles, you can put Etsy SEO into practice and improve it.

The Title

Title your store wisely because this title will serve as the page title for your shop page and will be the first content a user sees when a search engine links to it. The category should be included in your title. Customers are likely to type in these words when looking for a specific product.

Using the Best Keywords

On Etsy, keywords play a significant role in search engine optimization. Etsy keyword research will help you shortlist the best keywords for your listing. Put yourself in your customers’ shoes while determining keywords. You’ll be able to efficiently choose the appropriate terms and phrases to utilize in your listings once you comprehend your customers and grasp why they are looking for your products. Your golden word should be the first keyword in your title. That implies that you shouldn’t place anything unnecessary in that prime spot, including size, color, or brand name. Remember that the most crucial characters for SEO are the first 30 characters.

Long Tail Keywords

Do not limit your Etsy keyword research to only short keywords. Long tail keywords have three or more words and are highly associated with sales because there is less competition, and people looking for a specific product are more likely to buy it. It’s simple to count on physical item characteristics, such as an item’s size or color when thinking about relevant keywords. Don’t disregard other chances, though, to connect with customers who may be looking for gifts for special events like Christmas, birthdays, and anniversaries.

Using the exact words frequently

No matter how closely the listings match the user’s search, the Etsy search algorithm won’t show more than one or two items from a single seller when a buyer looks for something. De-clumping is what Etsy does to make sure that a wide variety of different stores show up in search results. It would help if you didn’t use the same significant keyword for items due to the de-clumping in Etsy search results; otherwise, you’ll be up against yourself in search.

Use Synonyms

Each person will use different words when searching for the same thing. While placing your primary keyword at the beginning of your product title is crucial, you should consider synonyms for the item. Profit from this by adding synonyms after your keywords in a product title or including them in the description and tags of your goods.

Renewing Listing

Though Etsy warns against regularly renewing or relisting things for long-term SEO, you might find it helpful occasionally to do so at certain times. Especially during periods when Etsy users are browsing and making purchases, such as during the holidays, it can be beneficial to give your item an extra push if the keyword for which it is optimized is exceptionally competitive.

Customer Experience

Etsy closely monitors shops’ compliance with its standards and examines their customer service histories to ensure that sellers deliver exceptional shopping experiences to customers. If your store maintains a good name, there is a greater chance that your listings will appear higher in search results.


Links from other websites to your website are referred to as backlinks (also known as inbound links). Sharing connections to your website and blog on Facebook, Twitter, Instagram, Pinterest, and other social media platforms improves your chances of connecting with brand-new clients who could eventually create backlinks to your store. In addition to expanding your audience, blogs can enhance your SEO, position your business as an expert in your field, and generate backlinks.

With experience selling on Etsy, there are countless ways to improve your SEO skills and make your listings more visible to customers. Whatever you’re trying to accomplish, whether you’re using different keywords, EtsyHunt procedure, or enhancing your customer service policy, you can constantly improve your store’s searchability and effectiveness.