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How to Know an Investor Is Offering You a Good Deal

When you’re starting a business, it’s essential to get the proper financial backing. This means finding investors who are willing to put money into your company. Sometimes, an investor will offer you a good deal – but sometimes, they won’t. 

How do you know if an investment offer is fair? Do you know what to look for when an investor offers you a deal? While there may be no definitive answer, there are certain factors you can consider to decide if an investment is suitable for you. 

In this blog post, we’ll outline some key points to remember when assessing whether an offer is reasonable. By understanding the basics of venture capital, you’ll be better equipped to make informed decisions about your business. So here are some things to keep in mind.

Who is a Business Investor?

In establishing a business, you need someone who can provide you with capital. These people are called business investors, and when they fund your venture, they would expect financial returns. An investor does not necessarily refer to a person but can be a firm or mutual fund. 

Some of the most common investors include banks, angel investors, peer-to-peer lenders, venture capitalists, and personal investors. The funds from these types of investors are used to launch a new product, expand operations, and upgrade supplies and equipment.


According to Jonathan Merry of CryptoMonday, Many startups and small businesses seek bank loans to help launch their venture. However, due to the 2007 mortgage crisis, it is not easy to qualify for a bank loan. Most of the time, it helps to have personal experience in the industry or have a good mentor who is well-versed in the industry. 

One of the requirements to secure a loan is to provide collateral. In addition, you need to present a solid business plan and prove that you are financially capable of paying the loan. 

Angel Investors

Angel investors are usually wealthy investors who want to make good use of their money by investing in projects they are passionate about, especially startups that may have challenges acquiring capital from traditional means. Many of these angel investors are entrepreneurs, business professionals, and corporate leaders.

The investment comes in either a stock purchase or a loan. In some instances, they also mentor the brains behind the startup, especially if the industry is their expertise.

Peer-to-Peer Lending

In this type of investment, entrepreneurs and startups create online profiles for their next big thing of websites like Lending Club or Prosper for investors to review. These services strive to match startups with entrepreneurs while cutting out the middleman, suggested Susannah Harmon from CarTitleLoans123.

The startups develop a business plan and company story that entices potential lenders that their business has what it takes to make a profit.

Venture Capitalists

A large part of the investors in the United States is venture capital firms. Venture capitalists are investors who spend millions on a company by securing a share in a company known as equity capital. The investment is predicated on the idea that the equity capacity will increase in value over time, and when it does, it will receive a return on its initial investment.

Venture capitalists are picky with their investments, and they are usually companies with a solid business plan and have displayed some measure of success. 

Personal Investors

Approaching friends and family to invest in a business is not uncommon. According to Erik Wright from NewHorizonHomeBuyers, personal investors represent a more significant share than other funding sources. The approach is better suited for funding to get a new company off the ground. Personal investments should give a contract just like other types of investments.

What Kind of Funding is Right for Your Business

You might think that you need outside funding to start your small business, but the truth is most businesses are started with home equity or private savings. As a result, attracting venture capital and angel investors can be difficult for some entrepreneurs.

However, there’s no reason why any person should not try if they have an idea worth pursuing! Before applying for loans from lenders such as banks/credit unions, consider how much collateral will be needed (and what kind) to secure them before borrowing anything else like inventory supplies, operation costs, and many others. 

How do you know what the proper funding is for your business type? Here are some steps to help you determine the correct type of funding.

Work out how much you need and for what term.

Prepare a budget in monthly increments for at least two years. Begin with your profit and loss forecast, including any capital expenditure requirements. Then, convert your cash flow forecast into a 3D budget.

Determine what kind of finance suits your budget or business plan

Armed with the 3D budget, you can begin to research your options using these three fundamental principles.

The type and term of finance should match the business needs.

Keep the cash flowing.

The higher the risk, the more you will pay.

According to Mike Lees from EZLease, there are many types of business funding available offered by banks and alternative finance providers. The rates, terms, and conditions for each are different, and the key to choosing the correct finance product is thorough research.

What Makes a Good Investment Deal?

Too often, entrepreneurs get caught up in the excitement of an investment deal and not long afterward find themselves waist-deep (or perhaps even deeper) than they expected. 

The problem? They didn’t stop to think about where this new money could take them down the line or how it might influence their overall growth for years to come. 

It should have a balance of equity and control. 

When it comes to investments, there are a lot of factors to consider. But one of the most important is the balance of equity and control. An investment with too much equity can be high risk, while one with too little can be low return. The key is to find a balance that suits your needs and goals, suggested Brian Greenberg from Insurist.

Too much equity means you’re giving up control of the company or project, which can be risky if it fails. But too little equity means you won’t see as much return if it succeeds. So finding the right balance is essential to making a good investment deal. 

Equity is like a safety net – it protects you from losing your entire investment if things go wrong. But you also want to have enough control to ensure your investment is used wisely. That’s why a balance of equity and control is vital in any investment deal.

The terms should be fair and reasonable.

Any good investment deal is based on fair and reasonable terms between the parties involved. If either party feels they are being taken advantage of, the deal will likely fall apart. 

For example, if an investor puts up all the money for a new venture, they expect to receive a more significant share of the profits than the other partners. On the other hand, if the venture is successful, the other partners will want a greater share of the profits to compensate them for taking on more risk. 

The key is to reach a fair and reasonable agreement for both sides. Only then can a lasting partnership be formed and a successful investment made.

It should possess honesty, transparency, and legal soundness

There are several factors to consider when determining whether or not an investment deal is good. 

First, ensuring that the deal is honest and transparent is vital. All parties involved should be clear about what is being offered, and there should be no hidden terms or conditions. 

Second, the deal should be legally sound. This means that it should comply with all applicable laws and regulations and obtain all necessary permits and licenses. 

Finally, it is crucial to consider the return on investment. This will vary depending on the type of investment, but it is essential to ensure that the potential return justifies the risk. 

Considering all of these factors, you can ensure that you are making a wise investment decision.

Red Flags to Watch Out For

Avoiding a bad one is more important than watching out for spotting a good investment deal. So here are some of the red flags you should avoid when discussing any potential terms with an investor. 

  • If something seems too good to be true, then it is. 
  • If the investor is offering a guarantee.
  • Beware of fancy terms like private placements or prime lending certificates. Sometimes they will even claim that they have mastered the technique involving forex or futures.
  • The investor will force you to make a quick decision. 
  • They tell conspiracy theories.


Any business owner will tell you that finding the right investor is crucial to launching and growing a successful company. 

However, with so many potential investors, it can be challenging to know where to start. The most important thing is finding an investor who shares your vision for the company and is willing to provide fair and reasonable funding. 

Once you’ve found a good match, nurturing the relationship and consistently operating in good faith is essential. Doing so will ensure that your company has the best possible chance for success.