Has your Google Ads account been suspended? If you’ve been suspended, you’re probably wondering if you can get your account restored or if it’s a lost cause. The truth is that it’s possible to restore a suspended Google Ads account, but it’s not necessarily easy.
For example, Google support techs often tell people to just open a new account, but that’s against Google’s terms of service. If you open a new account, you could end up with two suspended accounts and an even tougher time getting either of them restored.
Although restoring your account isn’t always easy, it’s worth pursuing because many people do get their accounts restored. Unlike retail shops, you can’t just take your business somewhere else. If you don’t use Google Ads, you don’t have many alternatives with the same reach power. For many businesses, Google is their lifeline. If you’re in the same situation, it’s worth trying to get your suspension reversed.
A suspended Google ads account means lost revenue
Getting your Google Ads account suspended can put a damper on your business. If you rely on traffic from your PPC ads for leads and sales, a suspended account will cause you to lose revenue by the hour.
Every day your account remains suspended, your losses will accumulate. Not only will you be losing daily revenue, but you’ll be losing leads that would have turned into long-term customers. The financial losses for losing leads can be exponential.
Why does Google suspend ad accounts?
Google takes their policies seriously and the system will suspend accounts indiscriminately. For instance, in 2021, Google suspended 5.6 million ad accounts. That’s a lot of accounts!
Google has a lot of rules that advertisers need to follow to stay in good standing. Unfortunately, not all violations are clear, and Google doesn’t always explain in detail what each account specifically did wrong. For instance, there are many different ways an account can get suspended for policy violations.
Here are some other reasons Google suspends ad accounts:
- Invalid traffic
- Suspicious payment
- Circumventing systems
- Selling counterfeit goods
- Promoting unsanctioned pharmacies
- Unacceptable business practices
- Unfair advantage
- Repeat violations
- Abusing promo codes
- Chargebacks
- Unpaid ads balance
- Landing pages that redirect
- Missing business information
- Publishing deceptive content
- Your landing pages contain malware
- Multiple ad accounts
- Low-quality landing pages that look spammy
Why is it tough to reverse a Google Ads account suspension?
The biggest obstacle in the way of getting your ads account restored is the fact that Google won’t tell advertisers exactly what went wrong, likely to prevent illegitimate businesses from figuring out how to game the system. You’ll get a general email telling you what your main violation was, but if it’s not obvious right away you’ll struggle to figure out the details.
This is why most people consult professionals to help them get their Google Ads account restored after a suspension. It really does take some finesse.
How do people get their suspended Google Ads account restored?
Ultimately, people get their suspended accounts restored by fixing the problem that caused the suspension and then submitting a respectful, detailed appeal to Google. Fixing the problem is easy. It’s submitting your appeal that can jeopardize your chances of getting your account restored.
It’s hard to submit a convincing, effective appeal when you’re upset about your account suspension. When you feel like you’ve been wronged – especially if you don’t see how you violated Google’s terms – it’s difficult to be calm and polite in your appeal.
If you write an appeal that comes off as angry, accusatory, or demanding, you’ll be denied. Even if you fixed the problem, Google doesn’t appreciate these types of appeals and will deny your request to reinstate your account simply because of your approach.
To write a successful appeal, you also need to know what verbiage Google is most likely to respond to. It’s impossible to know this if you haven’t analyzed a bunch of appeals to look for patterns. This is why people hire professionals – they’ve got the inside scoop on how to phrase your appeal.
Don’t lose hope – appeal your suspension
If you rely on Google ads for a significant portion of traffic, appeal your suspension. It’s always worth trying. However, do your research first to make sure you write a convincing appeal. Don’t think that fixing the policy violation will make Google automatically restore your account. Your appeal is where your leverage is – take advantage of this and spend some time crafting the perfect appeal, and if you get stuck, hire a pro to do it for you.
