Image Protect, Inc. (OTC: IMTL) has recently shared an update on its strategic growth vision and long-term revenue objectives, focusing on its flagship innovation, the InterceptCS™ Cold Sore Prevention System. This update comes after the launch of its wholly owned subsidiary, Global Wellness Products, and the introduction of InterceptCS™, a Class II Medical Device approved by Health Canada for the prevention of cold sores. The device represents a novel approach in the personal wellness space, offering a non-drug, clinically tested solution for early-stage cold sore care.
The cold sore market presents a significant opportunity, with estimated annual market sizes of $1.2 billion in the United States, $150 million in Canada, and over $3.5 billion globally. Image Protect aims to tap into this demand through a multi-channel sales strategy, including direct-to-consumer ecommerce and third-party platforms like Amazon, Walmart.com, and eBay. The company’s long-term revenue goal is to reach up to $100 million annually within the next five years, driven by device sales and recurring purchases of thermal activators.
To support brand awareness and customer acquisition, Global Wellness Products is implementing a comprehensive marketing strategy that includes social media campaigns, paid advertising, search engine marketing, and influencer outreach. The company’s CEO, Frank Casella, emphasized the potential of InterceptCS™ to address a large, underserved market and the importance of building a strong recurring revenue model through the sale of thermal activators.
Image Protect’s strategic planning reflects its commitment to sustainable growth and innovation in the wellness technology space. With regulatory approval from Health Canada and a growing ecommerce infrastructure, the company is poised to make InterceptCS™ a globally recognized brand in personal wellness.
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