Custom packaging is the future of the commerce world. It not only helps the brands to secure their products but also ensures optimal visibility in the market. These boxes are made of high-quality, corrugated, Kraft, and Bux board materials. The versatility of these materials also enables the brands to come up with exotic packaging designs. Brands can use die-cutting, perforation, and scoring to change the shape and size of packaging. Many printing options for the design also unleash promotional potential. Moreover, there are also various lamination options ranging from UV to Matte, Gloss, and velvet touch to raise the aesthetics of the packaging.
Research from Smithers projected the Custom packaging market (2018-2028) to expand to 1.3 trillion dollars. It showcases 3% growth yearly, making the packaging world one of the rapidly rising markets. Most of the growth comes from developing markets, as the consumers in urban markets are adopting a westernized lifestyle. Moreover, it is also the sole element keeping our supply chains secured and functional. We also saw a peak in packaging demand during the COVID-19 pandemic as it enabled modern economies to collapse. Packaging has come a long way from what originated in the late 1800s. Every brand in today’s competitive world needs packaging to protect its products and showcase them among consumers.
There are also various other contributors to the growth of the packaging world. New technology is being introduced in the packaging industry every day, also assisting in raising the potential of design. New printing innovations are also supplementary to changing the paradigm of how we perceive packaging. Packaging is now like a salesperson of brands and helps to promote products in the market. Consumers in the 21st century are also less brand loyal, simulating their interest in custom packaging solutions. This also brings rise to highly printed packaging designs that exhibit product quality. It further aligns with the integrated marketing of products. Packaging also provides a perfect gateway to brands for linking their online store.
The Custom Boxes (TCB) uses state-of-the-art printing technology to make their products stand out among the crowd. Printing has been with us for centuries now. The oldest known printing was from 220AD (Woodcut), which involved carving images on a wooden surface. While printing technology continues to evolve, there are various available formats that brands may use. Each printing technique is suited to a distinct need. Brands can select one per their requirements. They can opt for the best one to highlight the true theme of their services or products. So, a question may come to mind what are all these different types of printing techniques and how do they differ? Here are the seven most commonly used types of printing for custom packaging:
When printing highly accurate graphics, Digital Printing is simply matchless. It helps brands quickly print graphics without printing rollers or plates. Digital printing comprises both inkjet and laser printing. Moreover, it also enables highly custom graphics on a small scale while keeping costs to a minimum.
Flexography uses rotating cylinders to print on surfaces ranging from plastic to cardboard and Kraft. It is one of the best options due to the high speed and accuracy of prints. It uses quick dry and semi-liquid inks for high-volume printing.
Screen printing is widely used in the market for printing orders in bulk. It enables the brands to highlight graphics on any surface, ranging from fabric, cardboard, paper, and even metals. It requires fine mesh to transfer ink to any surface. Screen printing always comes in handy for highlighting repeating graphics.
Although used less in custom packaging and more in mass media, Large Format printing is also serving the packaging world for decades. This printing technique helps when the packaging width is more than usual. This technique uses rolls of prints fed on the surface in increments.
Offset Printing is also widely used in the packaging world to design RCS boxes. This printing technique requires aluminum plates to transfer the image on a rubber cylinder. Offset printing is also famous for its high-quality prints while keeping the turnaround time low.
Although new in the market, brands also integrate 3D printing in packing. Consumer trends are also one of the reasons behind the use of 3d printing in packaging. Unlike conventional printing techniques, 3d printers use plastic filament for making exotic shapes. Various brands are now integrating 3d printed locks on their custom packaging.
LED UV Printing is also becoming popular in packaging due to its highly accurate printing potential. This printing is one of the digital printing forms that uses UV light to dry the pigments quickly. This not only reduces the turnaround time but also helps enhance the graphics’ visual characteristics.
About The Custom Boxes (TCB)
Established in the early 2000s, The Custom Boxes is among the pioneers in the packaging world. As of 2022, they have served millions of brands to cater to their packaging needs. TCB mainly focuses on highly custom, sustainable, and affordable packaging designs. The innovations brought by TCB in the packaging world are remarkable, and they have a vast library of 200+ packaging designs. Learn more about them at:Â www.thecustomboxes.com.
The Custom Boxes
9933 Franklin Ave Franklin Park IL 60131
800-396-1840
https://www.thecustomboxes.com/
