The process of evaluating how well your web presence corresponds to best practices is an SEO audit – it is the first step to designing an execution plan that will have measurable results. 

Top SEO Expert in Bangladesh never undervalues the importance of doing regular SEO audits on the website.

SEO audit tools specify any bugs or vulnerabilities that occur on the website and provide cost-free reviews and website improvement solutions. For ranking on a website server, these processes are very useful.

The aim of the audit is to identify as many fundamental problems as possible that affect organic search results. So some major sides are considered while performing SEO audits. 

Top 10 things to consider while performing an SEO audit on your site is:

Technical SEO Audit: 

It is a procedure during which you review the SEO of your website’s technical aspects. It effectively tests a website’s health and points out what fixes may be needed to strengthen it. In order to locate pages and blogs, search engine bots crawl the internet. Indexation analysis, Status Codes, Redirects, Page Speed and URL Structure, etc are audited in this case. Some important features of technical SEO audit are:

  • Crawling Your Website: Errors such as broken links, poor photos, page title problems, and bad keywords are found through website crawling. They will also help you recognize redundant content, unlinked pages, and excess redirects.
  • Review Sitemap: Your website’s sitemap is highly important. It will educate search engines about the layout of your website and help them discover new sites as well. To get your SEO strategy right, it is important to have a sitemap. You must check it during the technical SEO audit for this reason.
  • Check Internal Links: For your search rankings, a logical hierarchy on your website could work wonders. For this reason, its internal, as well as external connections, need to be reviewed.
  • Test Site Speed: When it comes to SEO, page speed is an incredibly significant parameter. People don’t want to wait for the websites to load and there are more chances of tourists bouncing as it takes longer.

On-Page Audit: 

In order to rank higher and gain more important search engine traffic, an on-page audit is a method of optimizing individual web pages. On-page as opposed to off-page SEO that refers to connections and other external signals, refers to both the content and HTML source code of a page that can be optimized.

As an SEO Service Provider, you should use an on-page SEO audit tool to improve your website performance

Some features of the on-site audit are:

  • For each page, verify that each of your title tags is unique.
  • Justify if meta descriptions are written between 150-160 characters or not.
  • Sorting out that there is only one h1 title per page or not
  • Identify h1-h6 tags from a site
  • Verify the images have Alt attributes
  • Identify if there are less than 150 characters in the description to prevent the page load speed from affecting

Research of Competitors: 

After taking a good look and conducting a comprehensive review of the competition, an SEO audit should be carried out. For various keywords, you need to determine how the competitors draw organic traffic. 

By figuring out the rival keywords, estimating the monthly search traffic, finding out the keywords on the first list, domain authority, inbound links, linking root domains, and estimating the importance of search traffic, a detailed competitive analysis must be carried out.

To find out the differences between your website and that of the rivals, the figures can be compared side-by-side. This will also allow you to figure out which places you need to put more work into.

Proper Indexing and Crawling: 

How Google is reading your website, search results by Google for websites are the main factors to be audited. The method of crawling is how Google reads the webpage, while indexing is the inclusion of web pages to search results from Google. The foundations for an effective SEO site audit are both of these components. 

Steps of crawling and indexing an SEO audit tool needs to include:

  • SEO audit tools need an option to move to Google Search Console to determine if the page is successfully browsed and indexed. 
  • To verify which services are blocked by crawlers, tools need to take a look at the robots.txt file. The hardest thing is that Google’s search stops the whole website.
  • Through testing the crawling and indexing of the website, SEO audit tools can guarantee a proper setup.

Analyzing Keywords: 

The study of keywords is an essential step for an SEO website audit. Searching for keywords that can generate high-value search traffic is a part of SEO audit also. The importance of this auditing are:

  • In terms of these keywords, this involves searching for keywords that can carry high-value web traffic
  • Analysis of keywords helps maximize conversions, define emerging markets, and reduce expenditure
  • Indicating the position located for top keywords 
  • Showing the month-to-month change of position of keywords
  • Evaluating the traffic number is brought by each keyword

Evaluation of Content: 

Content assessment means testing if the content of the website continues to attract organic visits to the brand. It is a smart idea to analyze the content from both a user’s and a search engine’s viewpoint and customize it for the keywords of the goal.

If there are duplicate material problems in the form of meta descriptions, page names, and target keywords, another thing to remember is. To create an efficient SEO content plan, the results can be used.

It will aid you in the long-term construction of a solid plan for the content team to guarantee that the content is ideal for both consumers and search engines.

Design and Structure of a Website: 

Since Google strives to provide its users with a secure and pleasant experience, evaluating the user experience is critical. In this regard, there is a range of items that need to be considered, such as:

  • If the website is mobile-friendly, easy to access, and HTTPS safe.
  • If the website is avoiding unfavorable results with respect to recent improvements in Google’s algorithms 
  • To verify if it passes the mobile-friendly Google exam, adding suggestions of using the mobile-friendly tool.

Website Link Analysis: 

The importance of website link analysis as a feature of SEO audit tool are:

  • A website link analysis tells you all the connections they take into account 
  • It allows you a deeper idea of the potential of your platform to perform well in search engine outcomes
  • Analyzing the pages of your opponents will let you see how hard it’s going to be to outrank them.
  • It defines what types of keywords will bring more benefits to your business.

Online Branding and Business Strategy: 

An SEO audit tool should understand the SEO client’s market plan as well as the problems that hold it apart when it conducts an SEO website audit. 

For example, if a new vertical or sector is reached by the company, the SEO audit should incorporate this in the content strategy and assessment process. An SEO audit should be more focused on the future rather than only the past to optimize the results.

In order to control any improvements in the future, it is best to retain the findings of the tool’s SEO audits. And the findings should be prepared in the PDF report for better visualization of SEO audits.

Recommendation and Suggestion

This is the most desired thing through a website user to improve the business quality even online. Providing thoughtful recommendations and suggesting the steps to remove mistakes adds more value to an SEO audit tool. 

White Label SEO reports, in this case, offer value to such thorough recommendations and suggestions to website performance. It aids in identifying the issues that are impeding your website’s performance and allows you to take the required adjustments based on the recommendations.

If you don’t obtain any traffic or search scores, an SEO audit is all the more relevant. It will allow you to check for any site errors while helping you uncover what needs to be changed on the website to improve the visibility of the search engine. So while running an SEO audit on your site, consider these 10 things that are present in the audit report.