Crema.co does something strange when it comes to making decisions as a company. They present all major decisions to their customers by means of surveys. They then make a choice based on their responses. “Our customers are the ones who use the service on a regular basis; it only makes sense that their opinions have a powerful effect on what we do next,” says Austin Romansky, Managing Partner of Crema.co

 

Austin concludes, “Even if we saw a decrease in sales, we’d still feel good about the decision. We’re amazed that the opposite has proven true.”

The team at Crema.co challenges other businesses to branch out in their marketing efforts to focus more on their existing family of customers. They also hope all can find a balanced and healthy use of social media in their lives.