Netbase Quid continues to provide social media analytics to the public. Not all businesses understand how this company’s tools will help them. It involves using social evaluation tools that steer marketing campaigns.

What exactly is social media analytics?

This process involves observing conversations within online communities. This could happen in real time if users set NetBase dashboards to activate instant updates. However, it also involves collecting data, which stays stored in online monitoring dashboards. Usually, organization, businesses or non-profit groups use analytic tools to maximize paid and organic audience reach. 

Analyzing activity on public fan pages or social media profiles often includes counting likes and shares. It also tabulates numbers of post engagements. Some SM analysis tools also involve “listening,” which makes it easy for businesses to view live conversations and store data for future use.

What is the social media analysis data used for?

It measures past customer behavior on social media sites. It shows companies what path they took to click on a call-to-action link. Additionally, SM analytics offers sales insights. It improves returns on investments when spending money on advertising. However, it also saves time otherwise spent on creating unprofitable marketing campaigns. 

Platform-Specific SM Data Analytics

Sometimes, social media data collection happens for specific platforms. For instance, a company can track trends just on Twitter, just on Facebook or LinkedIn. However, they may not want to blend the three data sets together. 

Keeping each analytic dashboard separate provides a close-up view of that social network’s activity. Businesses often observe target audience trends separately. However, they also can set up their dashboards to switch from monitoring one to several social accounts.

Importance of Tracking Competitors

Tracking competitors also remains an important aspect. Marketers use it to decide what organic and paid keywords they use. In addition, it guides content strategies. What is it a target audience most pays attention to on social media? That’s a huge question. The right social media data intelligence tools can determine that.

Paid Keyword Research

A key data point centers on cost per advertising clicks, engagements, impressions, purchases or other action. Keeping track of clicks without calculating advertising expenses also can happen. NetBase Quid provides multiple dashboard customizations. Some pertain to setting up paid keyword research for marketing campaigns.

Analyzing Data by Topic

For instance, fashion companies might have subtopics that interest their customers. These may include usage of allergen free makeup ingredients or clothing made of authentic fabrics. This industry also may follow concerns customers have about using animal ingredients. 

This might also include a variety of emerging trends, which means content increasing in popularity. However, it also includes gauging content through its popularity cycle up until it’s time to find new and interesting subjects to discuss on social media.

NetBase Quid Social Media Analytics Role

NetBase Quid offers social media analytics tools that make consumer brands visible to their audience. This business intelligence resource also provides tools to guide online conversations. Most of all, tracking what is important to a target audience is what increases ad ROI.