We all know what a URL is. It’s like the telephone number for the website and always begins with ‘http’ or ‘https’ and ends with .com, .org, .net, or a few other extensions. The Universal Resource Locator (URL) tells the browser where to find the content, which is stored on a web server somewhere and URLs comprise of numerous sections. Here are a few tips from the SEO technicians about SEO-friendly URLs.

Choose A Short Domain Name

The domain name comes right after the protocol ‘https://’ and before the TLD (.com, .org, .net). This exclusive address should not be too long, with the domain name short and precise, which is easy to remember. Example: https://websitename.com/. Of course, your company URL should be on every item of literature, name cards and brochures, as it is as valuable as your telephone number in terms of making contact.

The Path

This comes after the TLD and can either be hyphenated (-tools-wrenches-) or path (/tools/wrenches/). It is always a good idea to add search words into the path, as Google will recognise this. Your site will then be ranked a little higher. There doesn’t seem to be any benefit or loss from using either, at least not according to Google, the undisputed king of search engines. Check out the top SEO services in Adelaide at Digital Search, who are one of Australia’s leading agencies with a great reputation. If you don’t live in Australia, reputable SEO experts are most likely available in your area as well, and you can find them through a quick search using Google.

Keywords In The URL

Google announced that keywords in the URL are a ranking factor, which is worth bearing in mind. This factor might be very slight, to the point where it has virtually no effect on search results and the best solution is to consult with a digital marketing agency. As well as creating an aggressive marketing plan, they can help with web design and make your platform mobile-friendly and safe from cyber-attack. There are other benefits to including keywords in a URL; one of which is that keywords can help users find what they are looking for.

Lowercase As Standard

It is best to have all characters in lowercase, as some servers have an issue with capitals, plus it looks more uniform and ordered than mixed. If you are still in the process of planning your business start-up, now is the perfect time to contact an SEO specialist. They would evaluate your digital profile.

Use Hyphens Instead Of Underscores

There is a good reason for this. An underscore cannot be seen when the URL is published in bare ink. If a person is unable to read all of the URL, the chances of getting it right are next to nothing and you certainly don’t want that.

If you are of the opinion that SEO is more than a little complex, you certainly wouldn’t be alone and when looking to maximise your digital projection. Make an enquiry with an SEO agency and let them take a look at your business. They have many powerful SEO tools and adopt a tailored approach to suit the client and once a plan is in place, the work can begin.