Companies working with are seeing more value from their press release distribution, utilizing campaign data and tracking the reach and effectiveness of each press release they publish to fine-tune their messaging to better connect with their audiences. With the popularity of data science continuing to grow, the analysis of data is becoming more normal for forward-thinking companies. is helping customers become more aware of the numbers and better understand the reach and effectiveness of their campaigns.

“Many companies publish releases to help get their company’s name out, but many don’t even look at the results; there’s a lot more to it that can help in the future if you know where to look,” says Erik Rohrmann, COO at “Understanding press release metrics can play a big part in understanding how well they’re connecting with your audience. Sometimes a little fine-tuning can go a long way.” offers detailed reporting with each press release, providing customers with key insights into the geography, reach, and engagement acquired through their campaign. Using compiled data, companies are comparing and contrasting the numbers and using it to test alternative messages and calls-to-action.

The development of partnerships with Newswire and Accesswire has enabled to provide more value than ever. connects businesses with local, state and national audiences with press release distribution to prominent business networks including MarketWatch, Bloomberg, Yahoo! Finance, Morningstar, CBS, ABC, FOX and NBC. helps CEOs and business leaders improve their targeting and reach via simple and effective press release distribution services. To learn more about how to create newfound value through press release content, visit

About provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.

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