According to Denys Pakhaliuk of Ramotion sharing content online reflects your professional skills and personal value, mainly because you get an opportunity to craft an online personality. It does not matter if you only use social media occasionally, any content you create, react to, or share feeds to a particular/specified public description about you. Therefore, the way you conduct yourself online is important, just like how you conduct yourself offline.
On the other hand, building a personal brand on social media takes some work. In fact, it plays a massive role in helping you nurture valuable connections and may land you your next earning opportunity. Below are ten techniques from Ramotion that will help you grow your social media identity as well as ensure it is working for you
- Updating Your Social Media Account Fully
First, identify the social media account(s) you wish to focus on and delete any old account you no-longer use. Later, on all accounts and networks, make sure that all information is complete and accurate. Having relevant and accurate information will help you build traffic to a network you want to showcase your work. Do not forget to remove any potential ‘questionable’ content from the past, which can harm your professional image.
- Which Are Your Areas Of Expertise
It is paramount to identify your areas of expertise. Everybody is good at something – may it be at having encyclopaedic information about your favorite TV shows, content creation, or fashion. Use what you have and perform a little experiment. What does this mean? Well, it means trying to identify the content which creates the most response. Can you combine this with other similar contents? All you need to remember is that; the more you create contents that are engaging and unique on a particular field/subject, the better the opportunity you have for your audience to take you as a leader or professional within that field.
- Make Posting Content Easy With Relevant Apps
Maintaining an online presence is a time-consuming endeavour, especially if you have a busy day job. However, apps are designed to make this task easy. It does not matter if it is content creation, having a busy day, or forgotten passwords; apps will make all these easy for you. Hootsuite, Buffer, and Sprout are apps that connect to social media networks and allow users to cross-post content to different social networks. Furthermore, they allow schedule posting and eliminate the need to constantly having to log in to multiple websites. A majority of the leading social media networks like Facebook, LinkedIn, and Twitter are all compatible with these applications.
- Regular Content Sharing
Some years back, the more you posted on social media, the more engagement you got. However, today, this trend has changed and often leads to annoyance and fatigue. In other words, over-posting has a negative outcome for the audience, which creates a feeling of desperation. For this reason, it wise to keep the lines of communication open at all times and avoid oversharing. According to research, post 3 or 4 times a week is the best action to take.
According to the founder of Pakhaliuk of Ramotion, “posting on Twitter once a week or a monthly Instagram photo is not going to accomplish much.” For this reason, it is better to have two active chosen social media networks rather than posting, occasionally, on all of them.
With this method, of course, there are those days when you are not going to post anything, which is perfectly fine. However, to find the sweet spot for your case, consider analyzing the data related to your posts and identify a pattern that works well for you. If you find trouble finding content to share or post, consider searching for what is popular among users by signing up for google alerts, use news aggregator websites like Feedly, or hashtags on Twitter.
- Create Engaging Content
Reposting or sharing other people’s content is a smart thing to do, but does not have an impact on building your brand. At some point, you have to create content that you have written, which will show you are an expert within your industry. It also proves that you have knowledge of the latest industry trends and the way it is evolving.
Creating engaging content means taking a fresh approach to the type of updates you share with your network. Do not be afraid to talk about your achievements or something small about yourself (consider topics such as hobbies, travel, and relevant others). After all, social medial is about personalization first. Therefore, sharing some personal information about yourself helps your audience to know something about you and what you are all about. Remember; not to overshare and make it all about you.
If you must talk about your employer on social media, it is wise first to ensure you have gone through your company’s social medial guidelines before getting into it. Many companies encourage employees to share content, but others have very strict rules about it. It is wise to consult with your HR department for more information.
- Contact Importation
You may be amazed by the number of people you already know on social media. However, there are those with who you already know but not connected yet. This is where contact importation plays an important role. As such, you should consider importing email contacts from your Gmail or Outlook account, or import phone contacts into the social media network. Many social media networks such as Facebook, Instagram, LinkedIn, and Twitter all allow free contact importation.
Now that you know the things you should be doing on social media to build the best brand social media impression for yourself, it is important to keep everything positive. To achieve this, think of your social media content and interactions as part of a resume; that shows your work, professional attitude, and your overall personality. Always avoid racial comments or inflammatory religious comments. Be careful making political comments that others could take as offensive.
If you are concerned that you will not be able to say your mind freely, then you should consider creating two sets of social media accounts. One of the accounts should be for private use (say whatever you want) and the other for professional used (where your responses, shares, and contents are heavily calculated). Keep the private page private to those who are close to you (like family and friends) and your professional account to build connections and career opportunities.
- Find And Join Relevant Groups
LinkedIn and Facebook offer many opportunities for anyone to join groups focused on their specific industry or topic. Therefore, to find the best group that suits your desired topic, use the search bar to locate them. These groups will help you build authority around your brand. You should always note that industry group may be overcrowded with competitors and therefore, consider smaller and topic-based groups which are effective in reaching audiences.
Which social media groups can help you? Well, groups such as:
- Get ideas
- Keep you accountable
- Push your goals to achieve your goals
- Motivate and challenge yourself
- Expand your skills
- Gain confidence
- Receive feedback
- Test your knowledge
- Make friends
- Do some good
- Help others
- Develop leadership skills
- Discover new opportunities
The moment you get into a group of your choosing, do not be afraid to jump into discussions or add your unique insights. Social media is a platform designed for communication and exchanging of ideas. Therefore, never be scared to have a conversation. Joining a group that you will not participate in will not help you with anything, but showing that you are responsive will help build your brand.
- Brand Image, voice, And Tone Consistently
Sticking to a particular persona is paramount. For example, if a popular political commentator suddenly switched parties, there is no doubt he/she will lose a lot of followers in an instant. Losing followers takes a second but building a following takes longer. As such, to prevent this, it is important to persist on consistency when it comes to ideas, views, and presentation.
Coming up with a voice tone that works best for your brand does takes time and a few trials and errors. You have to employ personal branding that will guide you in achieving your goal. Remember, this is not like saying, “I want to be funny,” and you expect things to fall right into place. You have to develop your ideas further and support this approach.
All you need is following your brand guidelines, which will help control people’s perceptions. If your profile (image and content) is inconsistent, you may damage your otherwise flawless reputation.
- Study Influencers
Another excellent way to increase your brand awareness is by connecting with and collaborating with influencers. However, it is important to note that this takes time, and patience is a virtue. First, you must develop a relationship with the influencer (which takes time) before the expert sees you as a fellow expert.
LinkedIn is a social network that makes it easy for you to engage with other industry experts and has several influencer marketing tools. The moment you connect with your local influencer, take time and analyze their network, type of content they post, and posting habits to determine what you could be doing better. Take note of how their followers are behaving/responding to the posts and learn the best practice you can improve into your strategy and execution.