We all know, it’s not always easy to put yourself in someone else’s shoes and perfectly understand their situation. The challenge is that we are often tempted by our own emotions and thoughts, making us feel sorry for them. However, we don’t do anything beyond an attempt to help.

Definition of empathy through a drowning man

Alexei Orlov portrays this situation by contrasting it to a drowning man. You know that he needs help, yet all of your efforts are useless because there is no way to reach him. Things could have been different had someone else intervened at just the right moment with an act of empathy; they would be alive instead.

At its very heart, empathy can be defined both philosophically as understanding another individual’s struggle (often through feelings of pity) or taking actions, such as helping those who need help.

Empathy through actions

Empathy goes beyond empty rhetoric and casual observance of the situation and claiming that one is an empath. Alexei Orlov suggests that someday when you’re lucky enough to have a friend that is always there for you, and they will be because of their empathy.

You will realize how much more it means than just being able to communicate. You know the kind who listens without judging, talks with purpose instead of recklessly, knows what emotions are telling them even if no one else does? That’s an empathic person.

Alexei Orlov’s paradox of “leaders”

As we see more and more “leaders” in the world who are driven by greed, it’s hard to imagine a future for our children. It’s painful knowing how many children will grow up into adults witnessing these irresponsible behaviors without learning what is right or wrong because nobody else cares enough about them to teach it.

Alexei Orlov admits that it is lamentable that even within a country with liberty and justice for all, many citizens are still oppressed. People carrying Nazi flags carrying in American streets must be called out.

Unfortunately, those who had sworn to protect these values have turned their heads away when they see such atrocities happen right before them. It’s time people start questioning why something like this can occur while living under democracy, which was meant to make everyone equal and provide hope. A beacon of light for anyone feeling lost or hopeless.

What is humanity?

What are we if not the sum of our actions? What does it mean for a person to claim themselves as human when they willfully neglect those around them, whether physically or emotionally? We must be more than just bystanders in this life; and instead become active participants by being kinder, thoughtful people who make an effort to see what is going on outside their own bubble.

Alexei Orlov is adamant that people are only citizens of Humanity when they’re willing to be kind, thoughtful, seeing, and listening.

Do good communication skills make someone a leader?

Some people are excellent at communication and reasoning, but they lack empathy. These “superb” communicators make the worst leaders because they cannot understand others or their needs; instead, these powerful shifters use this weakness against them for personal gain.

Hate is taught, not inborn

Alexei Orlov points out that even though we are not born to hate, it is certainly true that we learn too. We have been taught fear and denial from a young age. We learn to hate because of the way we are taught. We fear those that may be different from us and deny them opportunities for freedom.

Focusing on the power of persuasion through careful listening, co-creation, and authentic motivation are important to creating successful communities. These qualities create compassionate leaders who understand that all people have a vested interest in supporting one another.

Alexei Orlov ends by making a statement that basically concludes that great leaders know that understanding is the beginning to change, but at some point, you must co-create. Empathy separates those who shout for attention and those with real care. In the end, your truth determines who you are.


With experience spanning 30 years, 40 countries, and 50 brands, Alexei Orlov has made life his business and business his life as a seasoned leader in Global Marketing. A proven specialist in global brand strategy, marketing deployment, and operational change management, Alexei’s passionate and dynamic leadership has been a driving force throughout his career.

Alexei Orlov is the Founder and Global CEO of MTM choice, a boutique network of skilled practitioners specializing in high-precision brand activation and media optimization. Bolstered by market-enabling technologies, mtm agencies seek to help brands excel at the “moments that matter” for their customers and consumers.